Beauty Brand - From €90k to €221k Email Revenue
15 % Increase in Retention Rate & profitable growth channel
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Project Overview:
Our Framework transformed this Brand's email marketing efforts, growing their monthly email revenue from €90,000 to €160,000 in just a few months. This brand was previously dependent on paid ads, with limited results from their basic email flows. With our proven Setup + Ongoing growth management, we helped them build a robust, automated customer journey that boosted their retention rate from 20% to 35%, drastically reduced their dependency on paid ads, and significantly increased repeat purchases and generate profitable Sales in their Email Newsletters.
Project Execution
- Initial Assessment & Strategy Development
We analysed their current email setup and developed a customized strategy to improve retention, reduce ad dependency, and increase repeat sales. - Account Analysis & Optimization
We conducted a full audit of the Klaviyo account, ensuring optimal segmentation, deliverability, and email health to avoid spam issues and enhance engagement. - Flow Implementation
We implemented and customized high-converting email flows (welcome, post-purchase, upsell, etc.) into Klaviyo, following our Framework for better customer journeys. - Segmentation & Personalization
Using data, we segmented the audience to send highly personalized emails, resulting in increased open rates and engagement. - Retention & Upsell Strategy
We introduced targeted upsells, cross-sells, and subscription models to encourage repeat purchases and enhance customer lifetime value. - Loyalty & VIP Programs
We set up a loyalty program with rewards and VIP segments to incentivize repeat purchases and foster long-term customer loyalty. - Performance Monitoring & Optimization
We continually monitored and adjusted the flows to ensure optimal performance, boosting conversions and retention rates.