Pomélo + Co.
75% increase in email-driven revenue within the campaign period
Service name
Promotions
Website name
https://pomelo-co.com/
Project Overview:
Pomelo+Co., a haircare brand known for its natural and science-backed formulations, partnered with us to elevate its email marketing strategy. Our goal was to enhance customer engagement, strengthen brand loyalty, and drive a significant increase in email revenue.
Project Execution
To achieve sustainable growth, we implemented a data-driven email marketing approach focused on personalization and community connection. Key initiatives included:
- Audience Segmentation & Personalization: We refined segmentation to tailor messaging based on customer behavior, preferences, and purchase history, ensuring relevant and engaging content.
- Content-Driven Engagement: By incorporating educational haircare tips, customer stories, and exclusive product insights, we positioned Pomelo+Co. as a trusted voice in the beauty space.
- Optimized Email Flows: Automated sequences, including welcome journeys, abandoned cart reminders, and post-purchase follow-ups, ensured timely and meaningful touchpoints with customers.
- A/B Testing & Performance Optimization: We continuously tested subject lines, content formats, and sending times to maximize open and click-through rates.